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Tailoring brand communication to your audience: Selecting the right writing style for your website based on the people you’re trying to reach

Tailoring brand communication to your audience: Selecting the right writing style for your website based on the people you’re trying to reach

A brand website isn’t just about giving people information. It’s about starting a conversation with your audience about why you’re relevant to them and how you’re going to make their lives better by meeting their needs. Most people who visit

Inpression Editing June 19, 2016October 20, 2016 Editing Tips, Writing Tips No Comments Read more

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