In my last two blog posts, I explained why your copy needs emotion, and I told you which emotions you should target. Here’s the thing, though: It’s one thing to know that your copy needs to evoke emotion. But it’s
In my last blog post, I told you that people don’t buy products or services based on rational facts or stats. Instead, they make buying decisions based on emotion and then use reason to justify their decisions. That’s why it’s
You probably like to think of yourself as a rational person. (Don’t worry—that’s not a bad thing. I do too.) So when you decide to splurge on that brand new iPhone, you might tell yourself that you did it because
Need to write copy for your website, sales page, or marketing email? It’s easy to get so caught up in writing copy that’s optimized for conversions that you forget about something critical: infusing your copy with personality. If you’re rolling
They say you shouldn’t judge a book by its cover. But the truth is that we make judgments based on appearances ALL the time. And that includes the time that we spend reading headlines of blog posts, website pages, ads,
By now, you probably know that the headlines you write for your website, sales page, or blog post have an incredibly important job to do: they have to flag down your ideal customer and convince them to stick around and
Whether you’re writing a sales page for a new product, a blog post to promote a content upgrade, or a Facebook Ad for a webinar, your headline matters. Like a lot. After all, your headline will determine whether your audience
When you’re writing a landing page, website page, or blog post, your headline may be one of the last pieces of copy you focus. After all, the words in your headline make up only a small fraction of all the
Putting together a good sales page isn’t impossible (in fact, it’s far from it). But it does require time, effort, and grit. Because of all the energy you put into writing copy for your sales page, it can be discouraging
If you want to get conversions on your sales page and make money from it, there’s something you need to do. No, I’m not talking about convincing people that they need to purchase your product, getting them to click on