When you’re writing a landing page, website page, or blog post, your headline may be one of the last pieces of copy you focus. After all, the words in your headline make up only a small fraction of all the
Putting together a good sales page isn’t impossible (in fact, it’s far from it). But it does require time, effort, and grit. Because of all the energy you put into writing copy for your sales page, it can be discouraging
If you want to get conversions on your sales page and make money from it, there’s something you need to do. No, I’m not talking about convincing people that they need to purchase your product, getting them to click on
If you’re an entrepreneur or blogger, you know it’s important to have a website for your brand. A website helps your audience find you, discover what you have to offer, and connect with you. But here’s the thing: if you
Have you ever wondered why everyone around you seems to have a much easier time building their email list, selling their products, or booking clients? You may think it’s because they’ve got a better freebie, product, or service to offer
Whether you just got started or have been in the game for a while, you’re probably hoping that your business or blog will perform better this year than it did last year. The thing is that you can’t just hope
In your head, the copy you want to write for your new landing page, marketing email, or blog post sounds amazing. It’s simple, punchy, and it’s even got some personality. But when you try to type it onto a page,
If you’re like most people, your writing skills (and, therefore, your copywriting skills) may be based largely on what you learned in your high school English class. As a result, you may be used to writing poetic sentences packed with
You’ve spent lots of time building your website or blog, creating engaging content, and adding eye-catching graphics. But despite all of this effort, you still aren’t getting many leads and sales. What’s the problem? One key possibility is that a
Last week, I shared 10 opt-in incentives that make your audience excited about signing up for your email list. But here’s the thing: it isn’t enough to have attractive opt-in offers on your blog or website. You also need