Even if your business operates fully or partially online, the COVID-19 outbreak may have you feeling like you need to retreat from cyberspace and leave your audience alone until life goes back to normal. And I don’t blame you. Because
It never feels good to realize that your sales page, website, marketing email, or ad isn’t converting as well as you want it to. After all, you’ve spent hours developing your product or service, you’ve worked late into the night
I’m going to bet that you had a goal for 2019. Maybe it was to grow your email list. Maybe it was to finally get that blog going. Or maybe it was to increase your sales. So how did you
In my last two blog posts, I explained why your copy needs emotion, and I told you which emotions you should target. Here’s the thing, though: It’s one thing to know that your copy needs to evoke emotion. But it’s
In my last blog post, I told you that people don’t buy products or services based on rational facts or stats. Instead, they make buying decisions based on emotion and then use reason to justify their decisions. That’s why it’s
You probably like to think of yourself as a rational person. (Don’t worry—that’s not a bad thing. I do too.) So when you decide to splurge on that brand new iPhone, you might tell yourself that you did it because
Need to write copy for your website, sales page, or marketing email? It’s easy to get so caught up in writing copy that’s optimized for conversions that you forget about something critical: infusing your copy with personality. If you’re rolling
They say you shouldn’t judge a book by its cover. But the truth is that we make judgments based on appearances ALL the time. And that includes the time that we spend reading headlines of blog posts, website pages, ads,
By now, you probably know that the headlines you write for your website, sales page, or blog post have an incredibly important job to do: they have to flag down your ideal customer and convince them to stick around and
Whether you’re writing a sales page for a new product, a blog post to promote a content upgrade, or a Facebook Ad for a webinar, your headline matters. Like a lot. After all, your headline will determine whether your audience