Have you ever wondered why everyone around you seems to have a much easier time building their email list, selling their products, or booking clients? You may think it’s because they’ve got a better freebie, product, or service to offer
Whether you just got started or have been in the game for a while, you’re probably hoping that your business or blog will perform better this year than it did last year. The thing is that you can’t just hope
In your head, the copy you want to write for your new landing page, marketing email, or blog post sounds amazing. It’s simple, punchy, and it’s even got some personality. But when you try to type it onto a page,
If you’re like most people, your writing skills (and, therefore, your copywriting skills) may be based largely on what you learned in your high school English class. As a result, you may be used to writing poetic sentences packed with
You’ve spent lots of time building your website or blog, creating engaging content, and adding eye-catching graphics. But despite all of this effort, you still aren’t getting many leads and sales. What’s the problem? One key possibility is that a
Last week, I shared 10 opt-in incentives that make your audience excited about signing up for your email list. But here’s the thing: it isn’t enough to have attractive opt-in offers on your blog or website. You also need
When you write copy or content for your business or blog, there are lots of different things you may consider. You may think about your headline, the key points you want to convey, and the call to action you plan
There’s a reason why your high school English teacher always told you to create an outline before you wrote your essays: improv doesn’t work so well when it comes to writing. Sure, you may be able to throw together a
Your landing pages are where the magic happens. They’re where you convince people to buy your product, sign up for your online course, or opt in to your email list. So if you’re not getting the sales or subscribers
Whether you’re selling a product, booking clients, or generating leads, there’s a piece of online real estate that’s going to play a particularly important role in your success: your landing page. Your landing page is where people who see