Need to write copy for your website, sales page, or marketing email? It’s easy to get so caught up in writing copy that’s optimized for conversions that you forget about something critical: infusing your copy with personality. If you’re rolling
They say you shouldn’t judge a book by its cover. But the truth is that we make judgments based on appearances ALL the time. And that includes the time that we spend reading headlines of blog posts, website pages, ads,
By now, you probably know that the headlines you write for your website, sales page, or blog post have an incredibly important job to do: they have to flag down your ideal customer and convince them to stick around and
Whether you’re writing a sales page for a new product, a blog post to promote a content upgrade, or a Facebook Ad for a webinar, your headline matters. Like a lot. After all, your headline will determine whether your audience
When you’re writing a landing page, website page, or blog post, your headline may be one of the last pieces of copy you focus. After all, the words in your headline make up only a small fraction of all the
Putting together a good sales page isn’t impossible (in fact, it’s far from it). But it does require time, effort, and grit. Because of all the energy you put into writing copy for your sales page, it can be discouraging
If you want to get conversions on your sales page and make money from it, there’s something you need to do. No, I’m not talking about convincing people that they need to purchase your product, getting them to click on
If you’re an entrepreneur or blogger, you know it’s important to have a website for your brand. A website helps your audience find you, discover what you have to offer, and connect with you. But here’s the thing: if you
Have you ever wondered why everyone around you seems to have a much easier time building their email list, selling their products, or booking clients? You may think it’s because they’ve got a better freebie, product, or service to offer
Whether you just got started or have been in the game for a while, you’re probably hoping that your business or blog will perform better this year than it did last year. The thing is that you can’t just hope