In business, people seem to love the word “aggressive.” You’ll hear people talk about how they network aggressively or how their sales team is aggressive. And when they say these things, they mean them in a positive way. But what
A brand website isn’t just about giving people information. It’s about starting a conversation with your audience about why you’re relevant to them and how you’re going to make their lives better by meeting their needs. Most people who visit
In 2008, just after losing a court case about breaking labour laws, Walmart got a makeover. It swapped the bold capital letters it had used throughout its 46-year history (i.e., “WAL-MART”) with a capitalized “w” and lowercase type for the