Skip to content

Inpression Editing

Copy & Content That Makes Your Brand Soar

Menu

  • Home
  • About Us
  • Services
  • Blog
  • eBooks
  • Testimonials
  • Contact Us
  • Free Resources

business

What “aggressive” means: Is being an aggressive brand or business professional a good thing?

What “aggressive” means: Is being an aggressive brand or business professional a good thing?

In business, people seem to love the word “aggressive.” You’ll hear people talk about how they network aggressively or how their sales team is aggressive. And when they say these things, they mean them in a positive way. But what

Inpression Editing October 24, 2016October 25, 2016 Editing Tips No Comments Read more

“Farther” vs. “further”: What’s the difference?

“Farther” vs. “further”: What’s the difference?

Ever use the word “farther” or “further” and wonder if you should really be using the other word instead? We can tell you that you’re not the only one who’s confused. A lot of people use these words without being

Inpression Editing July 19, 2016October 10, 2016 Grammar Tips No Comments Read more

How to make abbreviations plural

How to make abbreviations plural

If you’re someone who’s proficient in English, you probably find it fairly easy to make words plural. You know that in most cases, you add either an “-s” or an “-es” to the end of a word (e.g., “reports” and

Inpression Editing July 16, 2016January 15, 2017 Grammar Tips, Punctuation Tips 2 Comments Read more

Why using long words makes you sound like an amateur instead of an expert

Why using long words makes you sound like an amateur instead of an expert

We’re going to start off this blog post by asking you to take a look at two versions of the same sentence: A: We will select the best way to implement the program. B: We will make a selection about

Inpression Editing July 3, 2016October 14, 2016 Writing Tips No Comments Read more

Can you end a sentence with a preposition?

Can you end a sentence with a preposition?

In one of our recent posts, we talked about a grammar myth that many of us learned in elementary school: it’s incorrect to start a sentence with a conjunction (e.g., “and,” “but,” or “so”). Today we’re going to tackle another

Inpression Editing July 2, 2016October 14, 2016 Grammar Tips 2 Comments Read more

How to decide whether to use formal vs. casual language in brand communication

How to decide whether to use formal vs. casual language in brand communication

Last week we talked about some of the trends in marketing speak that we see brands using on their websites and in their communications materials. In particular, we talked about the things you should consider when deciding which style of

Inpression Editing June 26, 2016October 20, 2016 Editing Tips, Writing Tips No Comments Read more

Tailoring brand communication to your audience: Selecting the right writing style for your website based on the people you’re trying to reach

Tailoring brand communication to your audience: Selecting the right writing style for your website based on the people you’re trying to reach

A brand website isn’t just about giving people information. It’s about starting a conversation with your audience about why you’re relevant to them and how you’re going to make their lives better by meeting their needs. Most people who visit

Inpression Editing June 19, 2016October 20, 2016 Editing Tips, Writing Tips No Comments Read more

Typosquatting

Typosquatting

Imagine that you’re trying to visit the Bank of America website. You have an account with the bank, and you regularly check your account balance online, so you’ve memorized the website’s URL. Just like you have many times before, you

Inpression Editing June 5, 2016October 21, 2016 Writing Tips No Comments Read more

“Everyday” versus “Every day”: What’s the difference?

“Everyday” versus “Every day”: What’s the difference?

If you want to tell someone how you get to work each day, you might write something like this: “I walk to work everyday.” What if we told you, though, that “everyday” (one word) isn’t the right word to use

Inpression Editing June 4, 2016October 21, 2016 Grammar Tips No Comments Read more

Why brands are trying to make their mark with lowercase letters

Why brands are trying to make their mark with lowercase letters

In 2008, just after losing a court case about breaking labour laws, Walmart got a makeover. It swapped the bold capital letters it had used throughout its 46-year history (i.e., “WAL-MART”) with a capitalized “w” and lowercase type for the

Inpression Editing May 22, 2016October 21, 2016 Writing Tips No Comments Read more

Recent Posts

  • The ultimate checklist for writing business Instagram captions + 80 free CTA templates
  • 14 blog post ideas your audience will actually enjoy + Free blog post template & example
  • 9 Instagram Stories best practices to get better results for your biz + 7 social media copy templates
  • 13 effective ways to use Instagram Stories to promote your business + 7 social media copy templates
  • 5 pricing page copy secrets that boost sales + Free services page copy template & example

Pinterest Board

Copyright © 2023 Inpression Editing. All rights reserved. Theme Spacious by ThemeGrill. Powered by: WordPress.