In business, people seem to love the word “aggressive.” You’ll hear people talk about how they network aggressively or how their sales team is aggressive. And when they say these things, they mean them in a positive way. But what
“Farther” vs. “further”: What’s the difference?
Ever use the word “farther” or “further” and wonder if you should really be using the other word instead? We can tell you that you’re not the only one who’s confused. A lot of people use these words without being
How to make abbreviations plural
If you’re someone who’s proficient in English, you probably find it fairly easy to make words plural. You know that in most cases, you add either an “-s” or an “-es” to the end of a word (e.g., “reports” and
Why using long words makes you sound like an amateur instead of an expert
We’re going to start off this blog post by asking you to take a look at two versions of the same sentence: A: We will select the best way to implement the program. B: We will make a selection about
Can you end a sentence with a preposition?
In one of our recent posts, we talked about a grammar myth that many of us learned in elementary school: it’s incorrect to start a sentence with a conjunction (e.g., “and,” “but,” or “so”). Today we’re going to tackle another
How to decide whether to use formal vs. casual language in brand communication
Last week we talked about some of the trends in marketing speak that we see brands using on their websites and in their communications materials. In particular, we talked about the things you should consider when deciding which style of
Tailoring brand communication to your audience: Selecting the right writing style for your website based on the people you’re trying to reach
A brand website isn’t just about giving people information. It’s about starting a conversation with your audience about why you’re relevant to them and how you’re going to make their lives better by meeting their needs. Most people who visit
Imagine that you’re trying to visit the Bank of America website. You have an account with the bank, and you regularly check your account balance online, so you’ve memorized the website’s URL. Just like you have many times before, you
“Everyday” versus “Every day”: What’s the difference?
If you want to tell someone how you get to work each day, you might write something like this: “I walk to work everyday.” What if we told you, though, that “everyday” (one word) isn’t the right word to use
Why brands are trying to make their mark with lowercase letters
In 2008, just after losing a court case about breaking labour laws, Walmart got a makeover. It swapped the bold capital letters it had used throughout its 46-year history (i.e., “WAL-MART”) with a capitalized “w” and lowercase type for the