Don’t have time to read the full post now? Download a PDF copy here. If you follow our content on Instagram, you’ve probably seen our Saturday series on the benefits of blogging. In these posts, we highlight all the reasons
What “aggressive” means: Is being an aggressive brand or business professional a good thing?
In business, people seem to love the word “aggressive.” You’ll hear people talk about how they network aggressively or how their sales team is aggressive. And when they say these things, they mean them in a positive way. But what
Can you end a sentence with a preposition?
In one of our recent posts, we talked about a grammar myth that many of us learned in elementary school: it’s incorrect to start a sentence with a conjunction (e.g., “and,” “but,” or “so”). Today we’re going to tackle another
How to decide whether to use formal vs. casual language in brand communication
Last week we talked about some of the trends in marketing speak that we see brands using on their websites and in their communications materials. In particular, we talked about the things you should consider when deciding which style of
Tailoring brand communication to your audience: Selecting the right writing style for your website based on the people you’re trying to reach
A brand website isn’t just about giving people information. It’s about starting a conversation with your audience about why you’re relevant to them and how you’re going to make their lives better by meeting their needs. Most people who visit
Why brands are trying to make their mark with lowercase letters
In 2008, just after losing a court case about breaking labour laws, Walmart got a makeover. It swapped the bold capital letters it had used throughout its 46-year history (i.e., “WAL-MART”) with a capitalized “w” and lowercase type for the