brand communication Archives - Inpression Editing

How to decide whether to use formal vs. casual language in brand communication

Last week we talked about some of the trends in marketing speak that we see brands using on their websites and in their communications materials. In particular, we talked about the things you should consider when deciding which style of

Tailoring brand communication to your audience: Selecting the right writing style for your website based on the people you’re trying to reach

A brand website isn’t just about giving people information. It’s about starting a conversation with your audience about why you’re relevant to them and how you’re going to make their lives better by meeting their needs. Most people who visit