I’m going to bet that you had a goal for 2019. Maybe it was to grow your email list. Maybe it was to finally get that blog going. Or maybe it was to increase your sales. So how did you
At the beginning of the year, you probably told yourself that you’d spend more time learning how to get more subscribers, customers, or sales this year. But then, life got in the way. You got buried in client work or
Writing and publishing blog posts for your business on a regular basis isn’t easy. It takes time, energy, and, sometimes, a ton of willpower. But there’s a reason why the experts do it: businesses that publish new blog posts on
Recently, I told you why social shares—the number of times your content has been shared on social media—aren’t just a vanity metric. And I explained how getting more social shares on your blog posts helps you grow your business online.
They say you shouldn’t judge a book by its cover. But the truth is that we make judgments based on appearances ALL the time. And that includes the time that we spend reading headlines of blog posts, website pages, ads,
By now, you probably know that the headlines you write for your website, sales page, or blog post have an incredibly important job to do: they have to flag down your ideal customer and convince them to stick around and
Whether you’re writing a sales page for a new product, a blog post to promote a content upgrade, or a Facebook Ad for a webinar, your headline matters. Like a lot. After all, your headline will determine whether your audience
When you’re writing a landing page, website page, or blog post, your headline may be one of the last pieces of copy you focus. After all, the words in your headline make up only a small fraction of all the
You’ve created a new lead magnet to build your email list. And you’ve made sure that it has all the essential characteristics of a lead magnet that attracts and engages people. But you’re not getting the results you’d been hoping
Want more subscribers on your email list? You’ve probably had someone tell you that you should offer a lead magnet on your blog or website. A lead magnet is a free resource that you offer to your audience in exchange