They say you shouldn’t judge a book by its cover. But the truth is that we make judgments based on appearances ALL the time. And that includes the time that we spend reading headlines of blog posts, website pages, ads,
By now, you probably know that the headlines you write for your website, sales page, or blog post have an incredibly important job to do: they have to flag down your ideal customer and convince them to stick around and
Whether you’re writing a sales page for a new product, a blog post to promote a content upgrade, or a Facebook Ad for a webinar, your headline matters. Like a lot. After all, your headline will determine whether your audience
When you’re writing a landing page, website page, or blog post, your headline may be one of the last pieces of copy you focus. After all, the words in your headline make up only a small fraction of all the
You’ve created a new lead magnet to build your email list. And you’ve made sure that it has all the essential characteristics of a lead magnet that attracts and engages people. But you’re not getting the results you’d been hoping
Want more subscribers on your email list? You’ve probably had someone tell you that you should offer a lead magnet on your blog or website. A lead magnet is a free resource that you offer to your audience in exchange
Unless you’re just getting started with content marketing, I’m guessing I’m not the first person to tell you that content is king. That’s because creating and sharing valuable content is one of the best ways to generate leads and email
I’m not the first person to tell you that if you want to build a successful business, you’ve got to create and share valuable content on a regular basis. But we all know that sharing original content consistently is easier
If you have a biz or blog, you’ve probably heard that “content is king.” That’s because content marketing—creating and sharing valuable content—is one of the best ways to generate traffic and leads that ultimately turn into sales (cha-ching!). But you
Having a blog for your biz is one of the best ways to leverage the power of content marketing to grow your brand and boost your sales. And if you blog as a biz, you know that the success of