**Looking for the welcome email series swipe file? Get it right here. Ever since you started your business, everyone’s told you that it’s important AF to grow your email list. So you put together some killer lead magnets and content
If you want to grow your business, you can spend more time posting on social media, improving your SEO, and attending networking events. These strategies can help you get more traffic, leads, and customers. But no matter how well they’re
Recently, I shared some of my favourite hacks for reducing your email unsubscribe rate. But you know as well as I do that your unsubscribe rate won’t ever fall to 0%. And you wouldn’t want it to—because not everyone who
When I share tips and hacks on how to write better marketing emails, I tend to focus on ways to boost your open and clickthrough rates. After all, when you’ve poured a lot of blood, sweat, and tears into writing
It never feels good to realize that your sales page, website, marketing email, or ad isn’t converting as well as you want it to. After all, you’ve spent hours developing your product or service, you’ve worked late into the night
I’m going to bet that you had a goal for 2019. Maybe it was to grow your email list. Maybe it was to finally get that blog going. Or maybe it was to increase your sales. So how did you
At the beginning of the year, you probably told yourself that you’d spend more time learning how to get more subscribers, customers, or sales this year. But then, life got in the way. You got buried in client work or
In my last two blog posts, I explained why your copy needs emotion, and I told you which emotions you should target. Here’s the thing, though: It’s one thing to know that your copy needs to evoke emotion. But it’s
In my last blog post, I told you that people don’t buy products or services based on rational facts or stats. Instead, they make buying decisions based on emotion and then use reason to justify their decisions. That’s why it’s
You probably like to think of yourself as a rational person. (Don’t worry—that’s not a bad thing. I do too.) So when you decide to splurge on that brand new iPhone, you might tell yourself that you did it because