At the beginning of the year, you probably told yourself that you’d spend more time learning how to get more subscribers, customers, or sales this year. But then, life got in the way. You got buried in client work or
In my last two blog posts, I explained why your copy needs emotion, and I told you which emotions you should target. Here’s the thing, though: It’s one thing to know that your copy needs to evoke emotion. But it’s
In my last blog post, I told you that people don’t buy products or services based on rational facts or stats. Instead, they make buying decisions based on emotion and then use reason to justify their decisions. That’s why it’s
You probably like to think of yourself as a rational person. (Don’t worry—that’s not a bad thing. I do too.) So when you decide to splurge on that brand new iPhone, you might tell yourself that you did it because
You’ve heard entrepreneurs gush about the magic of email marketing. And you feel like you can’t go a day without having someone tell you how darn important it is to build your email list. But every time you hit “send”
When you have a blog for your biz or as a biz, it’s easy to get fixated on how much traffic you’re getting and how you can get more of it. Now, don’t get me wrong. Traffic is important. In
Need to write copy for your website, sales page, or marketing email? It’s easy to get so caught up in writing copy that’s optimized for conversions that you forget about something critical: infusing your copy with personality. If you’re rolling
Recently, I’ve told you why it’s important to clean your email list regularly and how to know when it’s time to give it a scrub. If you’ve checked out those posts, you know that cleaning your email list improves the
In my last post, I talked about why it’s risky to avoid cleaning your email list. Email list cleaning involves deleting subscribers who aren’t engaged members of your list. When you’re struggling to grow your email list, removing subscribers who
When you’re trying to grow your email list, every new subscriber feels like a victory, and every unsubscribe can seem like a monumental loss. That’s why the idea of email list cleaning—deleting disengaged subscribers who haven’t actually unsubscribed—can seem scary