Need to write copy for your website, sales page, or marketing email? It’s easy to get so caught up in writing copy that’s optimized for conversions that you forget about something critical: infusing your copy with personality. If you’re rolling
Recently, I’ve told you why it’s important to clean your email list regularly and how to know when it’s time to give it a scrub. If you’ve checked out those posts, you know that cleaning your email list improves the
In my last post, I talked about why it’s risky to avoid cleaning your email list. Email list cleaning involves deleting subscribers who aren’t engaged members of your list. When you’re struggling to grow your email list, removing subscribers who
When you’re trying to grow your email list, every new subscriber feels like a victory, and every unsubscribe can seem like a monumental loss. That’s why the idea of email list cleaning—deleting disengaged subscribers who haven’t actually unsubscribed—can seem scary
You’ve created a new lead magnet to build your email list. And you’ve made sure that it has all the essential characteristics of a lead magnet that attracts and engages people. But you’re not getting the results you’d been hoping
Email is one of the most powerful tools you can use as a business owner or blogger. After all, it’s a great way to nurture leads, boost traffic to your website or blog, fill up seats in a webinar or
Putting together a good sales page isn’t impossible (in fact, it’s far from it). But it does require time, effort, and grit. Because of all the energy you put into writing copy for your sales page, it can be discouraging
There’s a reason why expert entrepreneurs and bloggers will tell you that building an email list is one of the best things you can do for your business: it’s an effective way to grow your income and brand. That’s because
Whether you just got started or have been in the game for a while, you’re probably hoping that your business or blog will perform better this year than it did last year. The thing is that you can’t just hope
Did your blog or biz have an awesome year in 2018? Or did you fall short of your goals? In either case, I’ve got good news: 2019 is just around the corner. And with it comes the chance for a