In my last blog post, I told you that people don’t buy products or services based on rational facts or stats. Instead, they make buying decisions based on emotion and then use reason to justify their decisions. That’s why it’s
You probably like to think of yourself as a rational person. (Don’t worry—that’s not a bad thing. I do too.) So when you decide to splurge on that brand new iPhone, you might tell yourself that you did it because
You’ve heard entrepreneurs gush about the magic of email marketing. And you feel like you can’t go a day without having someone tell you how darn important it is to build your email list. But every time you hit “send”
When you use social media to market your business or blog, it’s easy to obsess about how many followers you have or how many impressions your posts get. But although follower counts and reach are important, they aren’t the be-all
You may not sell products or services directly on social media. And social media may not convert as well as email does. But there’s more than one reason why most businesses and bloggers are on at least one social media
Even if you have a B2B business, it’s easy to discount LinkedIn as a social media platform that’s worth your time. LinkedIn doesn’t get anywhere near as much attention as Facebook, Instagram, and YouTube do. And besides that, isn’t it
Twitter may not be the social media giant that Facebook is. But it’s still a powerful platform for promoting your business online. After all, 326 million people use Twitter each month. That’s why Twitter is the second most common social
I remember the days when Facebook was only for university students, and you couldn’t open an account without having a university email address. So if you think that Facebook is old school, I hear you. But even though Facebook may
Need to write copy for your website, sales page, or marketing email? It’s easy to get so caught up in writing copy that’s optimized for conversions that you forget about something critical: infusing your copy with personality. If you’re rolling
They say you shouldn’t judge a book by its cover. But the truth is that we make judgments based on appearances ALL the time. And that includes the time that we spend reading headlines of blog posts, website pages, ads,