Even if your business operates fully or partially online, the COVID-19 outbreak may have you feeling like you need to retreat from cyberspace and leave your audience alone until life goes back to normal. And I don’t blame you. Because
It never feels good to realize that your sales page, website, marketing email, or ad isn’t converting as well as you want it to. After all, you’ve spent hours developing your product or service, you’ve worked late into the night
I’m going to bet that you had a goal for 2019. Maybe it was to grow your email list. Maybe it was to finally get that blog going. Or maybe it was to increase your sales. So how did you
At the beginning of the year, you probably told yourself that you’d spend more time learning how to get more subscribers, customers, or sales this year. But then, life got in the way. You got buried in client work or
In my last two blog posts, I explained why your copy needs emotion, and I told you which emotions you should target. Here’s the thing, though: It’s one thing to know that your copy needs to evoke emotion. But it’s
In my last blog post, I told you that people don’t buy products or services based on rational facts or stats. Instead, they make buying decisions based on emotion and then use reason to justify their decisions. That’s why it’s
You probably like to think of yourself as a rational person. (Don’t worry—that’s not a bad thing. I do too.) So when you decide to splurge on that brand new iPhone, you might tell yourself that you did it because
You’ve heard entrepreneurs gush about the magic of email marketing. And you feel like you can’t go a day without having someone tell you how darn important it is to build your email list. But every time you hit “send”
When you use social media to market your business or blog, it’s easy to obsess about how many followers you have or how many impressions your posts get. But although follower counts and reach are important, they aren’t the be-all
You may not sell products or services directly on social media. And social media may not convert as well as email does. But there’s more than one reason why most businesses and bloggers are on at least one social media