In my last blog post, I told you why it pays (literally!) to put your prices on your business website. (Haven’t read it yet? You can find it right here.) But the last thing you want is to have people
When you’re writing the services page for your website, there’s an important decision you need to make: whether you’re going to list your prices on your website. This might not seem like a complicated issue. But if you browse blog
The contact page is one of the most visited pages on a website. So when you’re setting up or updating your contact page, it pays to make sure you’re including the right elements on it. There are a few key
Pinterest is more effective than any other social platform at driving traffic to websites and blogs. So if you’ve never used Pinterest to market your business, it’s definitely worth exploring. But whether you’re a Pinterest veteran or a newbie pinner,
Even if your business operates fully or partially online, the COVID-19 outbreak may have you feeling like you need to retreat from cyberspace and leave your audience alone until life goes back to normal. And I don’t blame you. Because
It never feels good to realize that your sales page, website, marketing email, or ad isn’t converting as well as you want it to. After all, you’ve spent hours developing your product or service, you’ve worked late into the night
I’m going to bet that you had a goal for 2019. Maybe it was to grow your email list. Maybe it was to finally get that blog going. Or maybe it was to increase your sales. So how did you
At the beginning of the year, you probably told yourself that you’d spend more time learning how to get more subscribers, customers, or sales this year. But then, life got in the way. You got buried in client work or
In my last two blog posts, I explained why your copy needs emotion, and I told you which emotions you should target. Here’s the thing, though: It’s one thing to know that your copy needs to evoke emotion. But it’s
In my last blog post, I told you that people don’t buy products or services based on rational facts or stats. Instead, they make buying decisions based on emotion and then use reason to justify their decisions. That’s why it’s