When you use social media to market your business or blog, it’s easy to obsess about how many followers you have or how many impressions your posts get. But although follower counts and reach are important, they aren’t the be-all
You may not sell products or services directly on social media. And social media may not convert as well as email does. But there’s more than one reason why most businesses and bloggers are on at least one social media
Even if you have a B2B business, it’s easy to discount LinkedIn as a social media platform that’s worth your time. LinkedIn doesn’t get anywhere near as much attention as Facebook, Instagram, and YouTube do. And besides that, isn’t it
Twitter may not be the social media giant that Facebook is. But it’s still a powerful platform for promoting your business online. After all, 326 million people use Twitter each month. That’s why Twitter is the second most common social
I remember the days when Facebook was only for university students, and you couldn’t open an account without having a university email address. So if you think that Facebook is old school, I hear you. But even though Facebook may
By now, you probably know that the headlines you write for your website, sales page, or blog post have an incredibly important job to do: they have to flag down your ideal customer and convince them to stick around and
When you’re writing a landing page, website page, or blog post, your headline may be one of the last pieces of copy you focus. After all, the words in your headline make up only a small fraction of all the
You’ve created a new lead magnet to build your email list. And you’ve made sure that it has all the essential characteristics of a lead magnet that attracts and engages people. But you’re not getting the results you’d been hoping
Want more subscribers on your email list? You’ve probably had someone tell you that you should offer a lead magnet on your blog or website. A lead magnet is a free resource that you offer to your audience in exchange
Unless you’re just getting started with content marketing, I’m guessing I’m not the first person to tell you that content is king. That’s because creating and sharing valuable content is one of the best ways to generate leads and email