If you own a business, you may not understand why you need a blog for it. After all, isn’t blogging just for people who want to make money by travelling or get paid to do quirky Instagram family photo shoots?
In your head, the copy you want to write for your new landing page, marketing email, or blog post sounds amazing. It’s simple, punchy, and it’s even got some personality. But when you try to type it onto a page,
When you’re short on time, it can be tempting to use the same social media copy on all of your social media platforms. After all, if you do this, you can set up just one post in your social media
Anyone can start a blog and publish posts. But if you want a blog that’s going to generate traffic, boost your leads and email subscribers, and increase your income, you’ve got to blog strategically. What’s one of the best ways
Successful blogs aren’t effective because they contain groundbreaking content that’s 100% original. They also aren’t effective because they have a gorgeous theme, stunning images, and accompanying Pinterest pins that are truly swoonworthy (although these features do help!). So what is
If you’re like most people, your writing skills (and, therefore, your copywriting skills) may be based largely on what you learned in your high school English class. As a result, you may be used to writing poetic sentences packed with
Building an email list is a great way to grow your business or blog. After all, when you have a direct way to communicate with your audience, you can nurture your leads, build trust, pitch paid products and services, and
Recently, I shared 8 reasons why it’s so important to build an email list for your biz or blog. Now that you know why it’s essential to get that email list going, you may be wondering how to actually get
You’ve spent lots of time building your website or blog, creating engaging content, and adding eye-catching graphics. But despite all of this effort, you still aren’t getting many leads and sales. What’s the problem? One key possibility is that a
If you have a business or blog, you probably rely heavily on social media to generate traffic, customers, and sales. That’s why you might spend a big chunk of your time on growing your Instagram following, outsmarting Facebook’s algorithm,