In my last blog post, I told you that people don’t buy products or services based on rational facts or stats. Instead, they make buying decisions based on emotion and then use reason to justify their decisions. That’s why it’s
You probably like to think of yourself as a rational person. (Don’t worry—that’s not a bad thing. I do too.) So when you decide to splurge on that brand new iPhone, you might tell yourself that you did it because
You’ve heard entrepreneurs gush about the magic of email marketing. And you feel like you can’t go a day without having someone tell you how darn important it is to build your email list. But every time you hit “send”
When you have a blog for your biz or as a biz, it’s easy to get fixated on how much traffic you’re getting and how you can get more of it. Now, don’t get me wrong. Traffic is important. In
Writing and publishing blog posts for your business on a regular basis isn’t easy. It takes time, energy, and, sometimes, a ton of willpower. But there’s a reason why the experts do it: businesses that publish new blog posts on
Recently, I told you why social shares—the number of times your content has been shared on social media—aren’t just a vanity metric. And I explained how getting more social shares on your blog posts helps you grow your business online.
Some people think that social shares—the number of times your content has been shared on social media—are just a vanity metric. Sure, it makes you feel good to know that hundreds or even thousands of people have shared the blog
No matter what kind of business you run, your audience probably expects you to be on social media. If they can’t find you on Facebook, Instagram, LinkedIn, or another popular platform, they may start to wonder how legit or “with
When you use social media to market your business or blog, it’s easy to obsess about how many followers you have or how many impressions your posts get. But although follower counts and reach are important, they aren’t the be-all
You may not sell products or services directly on social media. And social media may not convert as well as email does. But there’s more than one reason why most businesses and bloggers are on at least one social media