At the beginning of the year, you probably told yourself that you’d spend more time learning how to get more subscribers, customers, or sales this year.
But then, life got in the way.
You got buried in client work or orders.
Your calendar filled up in the blink of an eye.
Or you had to spend some extra time training a virtual assistant or new hire.
And before you knew it, the entire year passed you by and it was December 2019. Yikes!
Don’t worry, though. Because I’m going to help you catch up. Below, I share my top 5 blog posts of 2019. They’ll teach you how to create effective copy and content so you can conquer your business goals next year.
If you missed any of them when they first made their debut in the cybersphere, now’s your chance to check them out. All you have to do is follow the links to the posts. No searching your email, scanning Pinterest, or browsing my archives required!
So what are you waiting for? Scroll down to find my top 5 blog posts of 2019.
Need help crafting email subject lines that will make your subscribers actually open your emails?
Download my 63 free email subject line templates.
1. The truth about using extreme headlines in copy & content
You’ve heard time and time again that your headlines are incredibly important—whether they’re for your sales page, website, or blog post. After all, they have the mega responsibility of grabbing your audience’s attention and convincing them to read the rest of your copy or content.
So if your headlines are weak, your audience may bounce before they even give you a chance to say what you want to say to them. And that’s how you miss out on subscribers and sales.
But is there such a thing as making your headline too attention-grabbing? What about headlines like these:
- “The WORST mistake I ever made as a business owner”
- “The EASIEST way to double traffic to your website”
Do they effectively grab your audience’s attention? Or do they turn people off because they seem spammy?
Read this post to learn whether using these kinds of extreme headlines can help or hurt your business.
2. 7 email copy mistakes that are destroying your conversions
I probably don’t have to tell you that building an email list is one of the best things you can do for your business if you want it to grow.
But if you’ve delved into email marketing, you know that just having email subscribers isn’t enough. If you want your subscribers to convert—download a freebie, sign up for your webinar, or book a service—you have to convince them to open and click on your emails.
That’s easier said than done, though. I mean, have you seen your email open rate and click-through stats recently?
What’s preventing your subscribers from opening and clicking on your emails?
Read this post to learn 7 critical email copy mistakes you may be making.
3. 8 proofreading tricks to nix typos from your copy and content
You’re human. So it’s completely normal to make mistakes sometimes. And if it happens in a note to an employee or an email to your mom, it probably won’t be a big deal.
But when typos creep into your website, sales pages, emails, and ads, you have a major problem on your hands. In fact, people say that “poor spelling and grammar” is the #1 issue that would damage their impression of a brand. And a whopping 59% of people say they wouldn’t hire a company that had spelling mistakes on their website or marketing materials.
Why do typos have such a big impact? They make you seem sloppy and careless, and that leads your audience to question your credibility. After all, if you’re sloppy and careless when you’re trying to woo your audience, what will you be like once they’ve committed to giving you their hard-earned cash?
So how do you make sure that your money makers—like your website, sales pages, social media posts, and ads—are free of typos?
Read this post to learn my top 8 strategies for proofreading your copy and content.
4. How to create blog posts that Google loves
There’s a reason why successful entrepreneurs build and maintain blogs: it boosts the amount of traffic they get on their website.
Don’t believe me? Stats show that when businesses consistently publish new blog posts, they get 350% more traffic on their website. And Google has even come out and said that content (e.g., blog posts) is one of the top 3 factors it looks at when ranking websites for search results.
So blogging can drive a ton of extra traffic to your website from Google and other search engines each year. And you know what that means? You’ll have more people who can sign up for your email list, register for your webinar, or buy your product.
Sounds good, right?
So how do you write blog posts that get prioritized in search engines?
Read the post to learn my top 7 tips for creating blog posts that Google AND your audience love.
5. 5 reasons why social shares aren’t just a vanity metric
Social shares—the number of times people have shared your content on social media—may seem like a vanity metric. Sure, it’s fun to know that hundreds of people have shared your latest blog post. But social shares don’t do anything to boost your email sign-ups, product sales, or service bookings, right?
Actually, they do!
Wanna know why?
Read this post to find out why social shares aren’t just a vanity metric and why you should care about them if you want to grow your business online.
Catch the top blog posts of 2019 you missed!
Life may have gotten the best of you this year. But 2019 isn’t over yet!
Use the links above to finally check out the content you missed on my blog this year. They’ll help you get caught up so you can start 2020 armed with a new set of money-making skills.
Need help crafting email subject lines that will make your subscribers actually open your emails?
Download my 63 free email subject line templates.
