I’m going to go out on a limb here and say that you didn’t start a blog just for the sake of sharing your thoughts with the world. Instead, you created a blog so that you could drive traffic to your website, build an email list, and make some serious money. (Am I right?)
But before you can flood your website with visitors, boost your subscriber count, and bring in the dough, there’s something that needs to happen: you need traffic on your blog. That’s why I’m using this blog post to tell you about 9 places to share your blog post to get more traffic, leads, and sales.
Check ‘em out below!
Want to skyrocket traffic to your blog so you can grow your website traffic, build your email list, and make more sales?
Download my free cheat sheet on creating the perfect Pinterest account profile.
Social media
1. Brand account updates
One of the most obvious ways to share your blog posts is to promote them on your business’s or blog’s social media accounts. Every time you publish a new blog post or want to drum up excitement for an old post, share a social media post that “teases” your new blog post.
To optimize your click-through rate, write engaging copy for your posts, include a good visual, and leave people wanting more. Instead of telling your followers everything you’ve written in the post, share a snippet that makes them feel like they have to check out your blog post now.
Related:
- How to write compelling social media posts + 7 free social media copy templates
- 9 things to do after you publish your next blog post + free checklist
Okay, so you get that social media is a great place to share your blog posts. But which social platforms should you use for your brand?
Here are my top picks:
Before you dismiss Pinterest as a platform that’s just for window shopping and wedding planning, hear me out: You don’t have to be a brand that’s inherently visual to score big time on Pinterest. In fact, many entrepreneurs and bloggers from a wide range of industries get a huge chunk of their blog or website traffic from Pinterest. And people spend more money on Pinterest than they do on Google+, YouTube, and LinkedIn combined.
Still not convinced about Pinterest? I get it. I was a Pinterest skeptic too. But then I started using Pinterest to see what all the fuss was about, and it boosted by email subscribers by 1018% in less than a year! That’s why Pinterest is the platform I rely on the most to drive traffic to my blog posts (and, as a result, my website). And it’s my #1 recommendation if you want to share your blog posts on a social platform.
Related:
- 7 reasons to use Pinterest to promote your business + free Pinterest profile cheat sheet
- How to use Pinterest to grow your email list + free Pinterest profile cheat sheet
Want to skyrocket traffic to your blog so you can grow your website traffic, build your email list, and make more sales?
Download my free cheat sheet on creating the perfect Pinterest account profile.
Some people think Facebook is dead now. But it still has over 1.2 billion active users, and because of this, there’s a good chance that your audience is on it. This makes Facebook a great place to share your blog posts.
In addition to using Facebook to drive organic traffic to your posts, you can also take advantage of its powerful advertising features to drive targeted paid traffic to your blog.
With over 700 million users, Instagram is one of the most popular social media platforms. This makes it an awesome place to share your blog posts. An easy way to promote your posts on the platform is to share an image that includes the title of your blog post and a background image or graphic.
Related: How to write good Instagram captions that convert + 80 call-to-action templates
If you target professionals or other businesses, LinkedIn is the platform for you. After all, it’s the biggest platform for professionals.
On LinkedIn, you can share your blog posts as updates. But you can also take advantage of the platform’s large audience and republish your posts as LinkedIn articles. Although LinkedIn doesn’t automatically add the rel=canonical tag to posts you republish as a LinkedIn article, Google doesn’t seem to flag them as duplicate content.
Twitter may not be as popular as it once was, but it’s still used heavily in many niches for sharing updates and content. So if your audience is on Twitter, go ahead and use it to share your blog posts. Because you can use @mentions and hashtags on Twitter, you’ll have the chance to make your posts go viral.
Related: The 5 best social media platforms for promoting your blog
2. Facebook Live and Instagram Stories
Your social updates aren’t the only place to share your blog posts. You can also promote them in Facebook Live broadcasts and Instagram Stories. Even if you don’t love being behind the camera, there are a few reasons why these features are great for promoting your posts: First, they let you share your blog content in a visual form. Second, they give people another way to discover your blog posts. And third, they let you interact with your audience in a different way.
3. Personal account updates
Your brand social media accounts are the best place to share your blog posts on a regular basis. But this doesn’t mean you can’t leverage your personal social media accounts too. As long as you do it sparingly or target only the followers who would be interested in your brand content (for example, by creating a Facebook list), using your personal accounts can be an effective way to drive more traffic to your blog posts.
4. Facebook and LinkedIn groups
Want to share your blog posts with people who aren’t your followers yet? Promote them in social media groups, such as Facebook and LinkedIn groups. Many of these groups are large and highly engaged communities, which makes them a great place to connect with others and promote your brand. Just be sure to follow the rules of the group and share your blog posts only in groups that allow self-promotion.
5. Email list
Just because people have signed up for your email list doesn’t mean that they remember to visit your blog every time you publish a new blog post. To make it easy for your subscribers to find your latest and greatest content, share your blog posts with your email list.
Every time you publish a new post, send a link to the full post along with teaser copy that gets your subscribers excited about reading the full version. In addition to driving more traffic to your posts, this strategy will give you an easy way to keep your subscribers engaged.
Email may not seem as sexy as social media does. But it converts better, and it’s more likely to generate clicks. So it’s definitely worth a try.
Related: 10 effective opt-in incentives that help you grow your email list + free tip sheet
6. Email signature
Share your blog posts every time you send an email by including a link to a post in your email signature. Although it may not be feasible to change the link in your signature each time you publish a new post, you can link to a top post or a post you really want to promote and change it up periodically.
Related: 16 ways to get MORE people to see your email opt-ins + 19 emails to send to your list
Want to skyrocket traffic to your blog so you can grow your website traffic, build your email list, and make more sales?
Download my free cheat sheet on creating the perfect Pinterest account profile.
Other sites
7. Medium
Want to promote your blog on another platform without having to create original content for it? Share your blog posts on Medium. Medium lets you republish your blog posts on the platform, and it’ll even add a rel=canonical tag to your posts if you use their import feature.
But that’s not all. You can also use Medium to drive traffic to your original posts. How? Publish an excerpt of your post on Medium and include a link to the full version on your blog.
Related: How to avoid a Google penalty when you republish blog posts
8. Aggregator sites
You can also share your blog posts on aggregator sites by publishing links to them on these platforms. For example, sites like Reddit, BizSugar (for small business), and Inbound.org (for inbound marketing) are great for promoting content because they have large, engaged followings. As with social media groups, be sure to follow the rules. Don’t share your blog posts on aggregator sites that aren’t cool with self-promotion.
9. Your blog
At first, this may seem like an odd strategy. After all, if you want to drive traffic to your blog posts, don’t you need to share them somewhere other than your blog?
Not always.
If you want to boost traffic to your blog posts, you don’t have to settle for promoting them just on third-party platforms and sites. You can also promote them in your own blog posts, especially older ones. How? Choose a blog post you want to promote. Next, use Google Analytics to identify old posts on your blog that are thematically related to this target blog post AND get a steady stream of traffic. Then find a natural way to link to your target blog post in these old posts.
For example, when I wrote my post on how to increase your blog traffic without Google, I briefly mentioned social media as a strategy but didn’t discuss it in detail. So when I published my blog post on the best social media platforms for promoting blog posts, I added a link to it in the Google post.
When you link to new blog posts in older ones, you can direct your audience to additional relevant info, keep them on your blog longer, and promote new content. How’s that for a win?
Related: 7 ways to increase blog traffic by updating old blog posts + free SEO ebook
Find the best places to share your blog posts
If you want a blog that generates web traffic, gives you email subscribers, and boosts your revenue, creating epic posts is just half the battle. You also need the right people to actually read your posts and convert. Use the list I’ve shared above to test different strategies for promoting your blog posts to your audience. They’ll help you give your blog posts more traction so you can leverage them to grow your brand.
Want to skyrocket traffic to your blog so you can grow your website traffic, build your email list, and make more sales?
Download my free cheat sheet on creating the perfect Pinterest account profile.
