blog automation tools

A business blog has tons of benefits: it helps you build credibility, develop an engaged community, gain leads, and sell products or services. But launching and maintaining a blog isn’t exactly a walk in the park. If you’re committed to doing it well, blogging can be a lot of work. And that’s exactly where blog automation tools come in.

Blog automation tools save you time by performing blogging tasks for you. Unlike general blogging tools, which may only make a blogging task easier, blog automation tools take care of a step in your blogging process for you. Check out these 11 blog automation tools that make it easier to maintain a thriving business blog.

Short on time? Want a brief summary of the tools in this post that you can save or print? Download our resource list on these 11 blog automation tools.

Identifying blog post topics

blog automation tools

1. Google Alerts

Want to find out what people in your niche are writing about these days so you can use the info to come up with a topic for your next blog post? Create Google Alerts for topics relevant to your niche. When this blog automation tool finds new content related to the topics of your alerts, it’ll send them to you by email.

Price: Free

blog automation tools

2. BuzzSumo

Google Alerts won’t catch everything on a topic that gets published online. That’s why it’s helpful to use it in conjunction with other blog automation tools, such as BuzzSumo. BuzzSumo shows you the online content with the highest engagement based on a topic or web domain you type in.

Price: Plans start at $79/month.

blog automation tools

3. Feedly

Feedly is another blog automation tool that makes it easy to find inspiration for new blog post topics by keeping track of hot content in your niche. Instead of visiting individual blogs and sites to check out what’s new, Feedly can aggregate the content on them and place it all in one easy-to-scan place.

Price: Free plan available. Paid plans start at $5.41/month.

Related: How to generate blog post topics your readers will love

Writing your posts

blog automation tools

4. Gboard

We may not be at the point where we can have a machine write a blog post for us while we take a nap. But there is a way to speed up the writing process by removing typing from the equation. Enter Gboard. Gboard is a keyboard app for iOS and Android. In addition to performing a variety of typical functions, this blog automation tool has a voice-to-text function that lets you dictate your blog posts. Save time by using Gboard to draft your posts and manually editing them afterward (as you normally would).

Price: Free

Publishing your blog posts

blog automation tools

5. Scheduled posting

If you want to publish your blog post at a particular time of day, you don’t need to log on to WordPress or Squarespace right before you want it to go live. These days, most blogging platforms come with a feature that lets you schedule your blog posts to be automatically published at a future day and time you specify.

Price: Typically included as a feature of your blogging platform.

Promoting your blog posts on social media

blog automation tools

6. Buffer

Want more traffic on your blog? Of course you do! That’s why you’ll want to promote your new blog posts on social media. Unfortunately, your optimal posting time on social media may be when you’re normally in a meeting, driving your kid to soccer practice, or sleeping. What can you do? Use blog automation tools like Buffer that automatically post your social media updates for you.

Price: Free plan available. Paid plans start at $10/month.

blog automation tools

7. Later

Unlike most social media platforms, Instagram doesn’t allow users to automatically share posts on the platform. But you can use an app like Later to schedule your posts in advance and receive a notification to publish them manually at a designated time.

Price: Free plan available. Paid plans start at $9/month.


Gaining email subscribers

blog automation tools

8. OptinMonster

Developing a following on social media can be useful. But it’s your email list that should be your holy grail. Use this blog automation tool to grow your email list by creating opt-in forms on your blog that convert like crazy.

Price: Plans start at $9/month.

blog automation tools

9. MailMunch

Want to grow your email list but can’t afford OptinMonster? If you’re a WordPress user with a MailChimp account, you can use MailMunch. This blog automation tool lets you create simple opt-in forms so you can leverage that blog traffic to gain subscribers.

Price: Free plan available. Paid plans start at $6.30/month.

Related: How to write a strong call to action for your website + free cheat sheet

Creating landing pages

blog automation tools

10. Leadpages

This blog automation tool sure is popular, and it’s easy to see why. Leadpages is packed with powerful features: in addition to creating opt-in forms and boxes that help you grow your email list, you can also design effective landing pages to sell products or services.

Price: Paid plans start at $25/month.

Related: 11 tips for writing landing page copy that converts + free template

Monitoring your blog’s performance

blog automation tools

11. Google Analytics

You can’t figure out what’s working on your blog and what isn’t unless you’re keeping an eye on your analytics. Google Analytics serves as a blog automation tool by collecting your analytics, aggregating them, and making it easy to view them in lots of different ways.

Price: The version of Google Analytics that is appropriate for small- and medium-sized businesses is free.

Use these 11 blog automation tools to get time back in your day

Maintaining a growing business blog is no small feat. But it also doesn’t have to take over your life. Use the 11 blog automation tools on this list to take some tasks off your plate. In some cases, you can even do it for free.

Short on time? Want a brief summary of the tools in this post that you can save or print? Download our resource list on these 11 blog automation tools.

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11 blog automation tools that reduce your workload + free resource list

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