Do you feel like you’re spending a lot of time on blogging but not seeing the results you’d hoped for? Learn how to optimize your blog so that it does a better job at helping you generate leads. Check out these 5 ways to get more leads from your blog:
Where should you place calls to action if you want to get more leads and email subscribers from your blog?
Download our cheat sheet on the 8 key places to insert your call to action on your blog or website.
1. Provide an incentive
One of the best ways to get more leads from your blog is to tempt readers with an irresistible incentive. After all, if you want people to give you their information by filling out an opt-in form, they’ll be more likely to agree if you offer them something in return.
What kind of incentive should you offer? It’ll depend on your brand and readers, but here are some good options:
- Ebooks and guides: These resources are great for giving people a tool that can teach them how to do something step by step.
- Lists: Lists help people understand the key steps or ideas they need to remember when executing a task. They’re also easy to consume.
- Ecourses or email courses: A good course can be a great way to give your readers value and showcase your expertise more thoroughly. And if you choose to create an email course, you can drip it out to readers week by week to keep the conversation going with them.
- Free trials: Free trials are great for services or subscription-based brands. Free trials add value by giving your readers a tool they can use right away. They also nudge readers closer to making a purchase by giving them a taste of what you have to offer.
2. Host a webinar
This is technically an opt-in incentive. But webinars are becoming so popular these days that we wanted to give this strategy its own spotlight to shine in.
Why are webinars a great strategy for getting more leads from your blog? They give readers an opportunity to interact with you. (And they let readers learn something in the process, which isn’t bad either.)
In today’s digital world, getting to interact with an actual human being is a bit of a luxury. So people will jump at the chance to get “face time” with people in the industry who are willing to help them learn.
3. Use that sidebar
You’ve probably consciously thought about what to put in the header and footer of your blog. But what about the sidebar?
A lot of people either forget about their sidebar completely or stuff it with info, buttons, and forms. But this is a big mistake. Why? Because your sidebar is an element of a blog page that readers will always see. That’s why a great way to get more leads from your blog is to be strategic with your sidebar.
Instead of cluttering your sidebar or leaving it bare, keep it clean with a simple opt-in form and some links to resources that provide value to your readers (e.g., top blog posts or free checklists).
4. Update the call-to-action in oldie-but-goldie posts
A huge chunk of your monthly blog traffic comes from posts you published in previous months. That’s why this last tip on how to get more leads from your blog is all about leveraging those old, high-performing posts – your oldie-but-goldie posts.
How do you do it? Use Google Analytics to find old posts on your blog that get a lot of traffic but don’t necessarily convert well. Then look at the call-to-action in each post. Is it the most relevant and magnetic call-to-action you could add to that post? Is there a new resource you have that could form the basis of a stronger call-to-action? If so, don’t be afraid to make a swap.
Where should you place calls to action if you want to get more leads and email subscribers from your blog?
Download our cheat sheet on the 8 key places to insert your call to action on your blog or website.
5. Add an exit pop up
We know: exit pop ups are annoying. We can hear your groan already.
But there’s a reason why people still use them: they work. And that’s why they’re on our list of ways to get more leads from your blog.
If readers are going to leave your blog anyway, why not make one last attempt to convince them to stay? Tempt them with an incentive they can’t resist and you just might find that some of them take the bait.
Of course, if you add an exit pop up to your blog and it either doesn’t work or triggers a rush of angry emails from your readers, you may want to ditch the idea. But it’s a strategy that could be worth trying. After all, you don’t know what it can do for you until you give it a shot.
Get more leads from your blog today
If you want to build a successful blog, publishing consistently and producing high-quality content are important. But they usually aren’t enough. Use the strategies we’ve outlined above to make your blog more magnetic by seducing your readers with value they just can’t resist. Before you know it, you’ll be getting more leads from your blog.
Where should you place calls to action if you want to get more leads and email subscribers from your blog?
Download our cheat sheet on the 8 key places to insert your call to action on your blog or website.
