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If you own a blog, you’ve probably had a lot of people tell you that you need to work on your SEO so that you can get traffic from search engines. Search engine traffic is definitely important. After all, it allows you to attract people to your posts long after you publish them. But you shouldn’t focus solely on Google and other search engine rankings to promote your blog. Why? You’ll be in trouble if that traffic suddenly disappears. Ready to diversify how you attract people to your blog? Check out these 7 tips on how to increase blog traffic without Google search rankings.
1. Promote your posts on social media
You might already be on social media. But are you using it in the best way possible to promote your blog?
Increase blog traffic without Google rankings by sharing each of your blog posts on social media after you publish them. Some of your regular followers might get to know your publishing schedule and visit your blog on their own to read new content. But many people won’t. When you promote your posts on social media, you’re reminding people to check them out by heading over to your blog.
To boost the number of people who click on links to your blog on social media, use engaging headlines, include good eye candy, and create social media posts that leave people wanting more. Instead of telling them everything they’ll find in the full blog post, ask a question or share a snippet to make them feel compelled to visit your blog.
2. Build an email list
One of the best ways to increase blog traffic without Google is to get cracking on building your email list. If you ask established, well-known bloggers what they regret the most about their early blogging days, there’s a common answer you’ll get: they wish they had started building their email list much earlier.
Why is an email list so valuable? There are lots of reasons, but here are two of the most important ones:
First, email converts better than social media does. (This in itself is a pretty good reason to build an email list.)
And second, you own your email list. You may have well-established followings on Twitter or Instagram, but you don’t own these platforms. They could shut down tomorrow or drastically limit your ability to reach your followers and you wouldn’t be able to do anything about it. You don’t have to worry about this with an email list.
How can you both get people to sign up for your email list and use it to increase blog traffic without Google? Here are some tips:
- Place opt-in forms on every page of your blog
- Publish great content with awesome visuals to give people a reason to sign up
- Offer an incentive for signing up they can’t refuse (e.g., an ebook or a free webinar)
- Continue engaging with people who sign up by sending them links to new blog posts, newsletters, VIP tips, or discounts
3. Publish guest blog posts
Another great way to increase blog traffic without Google is to leverage the power of guest blogging. Guest blogging is when you publish blog posts on other platforms. We know what you’re thinking: “I already spend so much time creating content for my own blog. Why would I want to help someone else build a blog that doesn’t even belong to me?”
Even though a guest blog post you write won’t live on your blog, it can be a great way to increase blog traffic without Google. Why? It gives you exposure to another group of people who may be interested in your content. People who read your guest post may like your content and decide to follow you on your own blog too. (Wouldn’t that be awesome?)
What do you need to do to use guest blogging to increase blog traffic without Google? Here’s an overview of key steps:
- Find other blogs in your niche that get good engagement and accept guest posts
- Read the content on these blogs regularly to get a feel for their style and topics
- Contribute to these blogs by posting thoughtful comments
- Share content from these blogs with your social networks
- Reach out to each blog author and pitch an idea for a guest post. Be sure to follow any guidelines provided about guest posting.
- If the author accepts your request to publish your guest post, write an awesome post that provides value to the blog’s audience
- Once your guest post is published, share it with your networks and respond to comments people leave
4. Do a content swap
Some people shy away from guest blogging because reaching out to other bloggers takes a lot of time. If this sounds like you, don’t give up yet. Another way to increase blog traffic without Google by publishing on other platforms is to do a content swap.
What’s a content swap? It’s when you and another blogger agree to write and publish a guest post on each other’s blogs. Set one up by creating a “write for us” page on your blog that outlines the types of blogs you’d be interested in swapping posts with. When you receive a request, communicate with your potential collaborator. If all looks good, create an awesome post to swap.
You can get the word out about your content swap by sharing your content swap page on social media, with your email list, and in your email signature.
5. Comment on other blogs
If you don’t have time to write guest blog posts or do a content swap, there’s still a way to increase blog traffic without Google by engaging with other people: you can comment on other blogs.
The key to using blog commenting to establish credibility and drive traffic is to make sure you’re adding value not spam. Here’s how to do it:
- Find sites related to your niche that get lots of comments on their posts
- Identify comments you can provide meaningful responses to and take the time to craft thoughtful responses
- Use your personal name and photo in your commenting profile. This way, people will be more likely to see you as a person instead of as a brand that just wants to boost its bottom line.
- Avoid including links in comments unless they would truly provide value
- Stay in the loop with the conversations so that you can follow up with anyone who responds to your comments
If you’re like a lot of people, “networking” may be a word that makes you feel icky: you may think of it as something that only sleazy, slimy salespeople do to find their next prey customer. But networking doesn’t have to be this way, and it’s a great way to increase blog traffic without Google.
Build relationships with influencers in your industry using sites like BuzzSumo, Inbound, BizSugar, and Facebook groups. Identify people you think would be a good fit and start building a relationship with them by following them on social media and engaging with their content. Then reach out to them to see if they’d be open to letting you interview them for your blog or helping you promote your content. Connecting with influencers is a great way to get to know experts in the field and increase blog traffic without Google rankings.
7. Do more of what’s already working
If the thought of trying a new blog promotion strategy seems daunting, this tip is for you. A simple way to increase blog traffic without Google is to take a look at where your blog traffic currently comes from. Use analytics to identify the strategies you’re already using that are working the best for you. Then figure out if you can put more time or resources into them.
Can’t carve out more time in your schedule to work on these high-performing strategies? No problem. Let go of strategies that aren’t working so well and reallocate your time to the more promising ones.
You can increase blog traffic without Google
Google and SEO are important for driving traffic to your blog posts. But they aren’t the be-all and end-all of building an epic following. Use the tips outlined above to increase blog traffic without Google search rankings. Just like you don’t want to depend on just one type of investment to grow your wealth, don’t depend on just one online source for building your tribe online.
Are you new to blogging? Read about the 5 things you need to do when starting a blog.